How can Vineyard Vines get away with charging $38 for a shirt with a whale on it, when there’s something on Amazon for half that price? And when there are countless shirts at Walmart for $6? How can Tiffany’s charge twice the price for diamond rings that are the exact size and quality as their competitors? How can Whole Foods charge more than other grocery stores for similar products? The reason, according to several recent reports published in the New York Times, is authenticity. And it is becoming more and more necessary in an experience-fueled economy where all the basic product sales are being chewed …Read more »