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Building an Appetite for Boiled Bones: The Amazing Marketing of Jell-O

Did you know Jell-O is made from boiling animal bones and skins? Credit: Steve Depolo This might be hard to believe. But there wasn’t always a market for a dessert made from the collagen produced when you boil animal bones. So Orator Woodward made one. Gelatin has been around for centuries and even the Jell-O name was around before Woodward got his hands on it in 1899, for the grand sum of $450. The problem was America didn’t know what it was or what to do with it. Woodward realized that he had a major public education campaign ahead of …Read more »

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