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How Southwest Hires: Taking Fun Seriously

Traveling on Southwest Airlines has the potential to be a pretty miserable experience. There are no assigned seats and no first class, so it is always a bum rush to get A or B seating. The in-flight meal consists of “various forms of sodium,” as one quick-witted flight attendant once told me. Compared to other airlines, there are less TVs, leg room and the décor is, well, either overly brown or overly blue. And yet, it isn’t. Why? Because generally, the safety instructions that start every flight go something like this: Just about all of the dozen or so Southwest …Read more »

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