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The Genius of Google’s Invisibility

It’s been said that the greatest trick the devil ever pulled was convincing the world he didn’t exist. Google is not the devil – far from it, actually. But they’ve pretty much accomplished the same thing: although we use Google every day for nearly everything, it is almost as if it doesn’t exist. And that’s intentional. What? I’ve been reading the book What Would Google Do by Jeff Jarvis and some parts I’ve found particularly fascinating. For example, Jarvis said that when Google was first created, it didn’t care about making money. Instead, all it cared about was getting as many people …Read more »

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