Say you have $100,000 to invest on “branding.” What’s the best place to spend it? You could buy a commercial on local television, although then again, nobody really watches commercials anymore thanks to DVR and Netflix. You could buy an ad on YouTube, which people will skip in five seconds, or a banner ad, which garners a click-through rate of 0.04 percent. You could try pay-per-click, but that is both expensive and becoming less effective. You could try podcast commercials, although everyone just hits the 30-second forward button when those come on. You could try a newspaper, which is fantastic if …Read more »
