
In 2012, Target famously got in trouble when it was revealed that, through big data, it knew a teenager was pregnant before the girl’s father did. What happened was that through the girl’s purchases and Target’s data algorithms, the company correctly determined she was pregnant and began sending coupons for cribs and baby clothes to her house. Her father saw these coupons and went to Target to complain, only to discover that his daughter was indeed pregnant and she was hiding it from him. It makes for a kind of funny, if not a bit scary, tale of both the …Read more »